Semáforo, SMF, is a renowned brand in Portugal in the area of Clothing and Fashion Accessories. Founded in 1987, the brand has as its target audience the "Teens" and the adults. Attentive to market trends and demands, the company stimulates Creativity and Innovation, betting on Product Quality and Brand Image, in order to achieve visibility in the markets where it operates.
Who we are
SMF intends to acquire a design adapted to the international fashion trends. With the aim of becoming a global brand of international reference, in 2011 the company decided to internationalize the brand and currently SMF is marketed in Spain, France, Greece, United Kingdom, Denmark, Sweden, Norway, Poland, Russia, between others.
Vision, Mission & Values
Vision: To provide our customers with original, good quality commercial designs at a low-medium price and to offer excellent service at all levels of the company.
Mission: To produce and market quality products with our individual style, through access to internationally recognized markets in the textile industry and provide excellent support to our customers, maximizing brand and customer value.
The brand's target audience is "urban," it has style, a contemporary look, is loyal to SMF and takes pride in brand values. Values: We value integrity and trust. We encourage our employees to be flexible and responsible.
We nurture an exceptional relationship with all our customers, suppliers and partners in order to maximize the value of all parties involved.